You already know that spoiling your clients is a huge part of giving them an amazing experience, but how can you do that?
Here a few ways to show them they’re more than just a “transaction” in your business:
- Send a handwritten thank you note. You could do this after they book with you, a few days before the wedding, or a few days after. You could even go as far as to send periodic notes after your working relationship ends- think birthdays, holidays, anniversaries, or just because!
- Send a booking gift. This doesn’t have to be extravagant. Make it personal and useful. Something they’ll enjoy or could get practical use out of. And be sure it flows with your branding and purpose!
- Always be available. I’m a firm believer of setting working hours and client expectations, but there are exceptions to every rule. If a bride emails me or calls me with an issue, it gets handled right then and there if at all possible. If you can be accessible, available, and helpful, you’ll give them an amazing experience, build trust, and earn a loyal client.
- Be social. You know how there are some companies that only reach out to you when they want your money? Don’t be that person!! Reach out to your clients just to say hello. Ask them if they need anything. Offer advice or tips they could benefit from. Interact with them on social media. But remember, the number one rule when it comes to socializing and engaging with clients is: be genuine! Don’t comment or like something if you don’t mean it!
- Under promise and over deliver. This is a common practice in business, but it deserves repeating. This should be something you implement with EVERY client in every way you can. If you tell them their photos will be ready in six weeks, deliver in four. If you say an album’s shipping date is five business days, get it to them in three.
Do you have any questions about spoiling your client? Email firstname.lastname@example.org and ask me anything!
All content in this post is copyright of Alayna Parker Photography. All images in this post are copyright of Natalie Baker Photography. Neither content nor images can not be used or reproduced without exclusive permission.