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September 12, 2017

Is Facebook Dead?- Photography Business Education

phone and laptop laying on gray blanket

There’s a very common frustration in the photography industry: that Facebook is useless and pointless and isn’t worth the effort anymore.

While there may be some truth to that statement, I don’t think it’s something you should toss out the window quite yet.

A lot of people are still going to Facebook to check out a business’s page. I know I do! If a potential client went to your Facebook page and saw that you haven’t posted a single thing in the past four months, they may think your business is closed, you aren’t taking photos anymore, or you’ve dropped off the face of the earth.

I don’t claim to know much about Facebook marketing. In fact, I know pretty little compared to most people. I will tell you though, that abandoning your page entirely, is a bad idea. Here’s what I use it for: blog links, and albums. That way, there’s an easy way for people to read the blog posts I put out Monday through Friday, and they can see my latest work each week. It makes you look active, busy, and there’s no doubt of whether you’re still in business or not.

Do you need some direction in your photography business? Email hello@alaynaparker.com for mentoring information!

All content and images in this post are copyright of Alayna Parker Photography and can not be used or reproduced without exclusive permission.

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