Do You Need a Rebrand or a Refresh?- Photography Business Education

close up of blue colored pencils

Are you feeling like you need a new look for your business? You have two options: a rebrand or a refresh. What’s the difference?

A rebrand is a total overhaul. It’s a new color palette, new fonts, new primary and alternate logos, a new watermark, and it might even involve a name change. Along with that, you’ll most likely want a new website layout and style and new marketing materials.

A refresh doesn’t involve as much as the rebrand. It might just be an update on your color palette or a new primary logo design. It could be just a redesign of your website.

Do a refresh of your brand if you feel like it’s gotten stale or it’s not quite where you want it to be. Do a rebrand if you’re changing your business name entirely or you consistently are not booking the clients you want to be working with.

Working hard, or hardly working? Ready to take your photography business to the next level? Email for mentoring information!

All content and images in this post are copyright of Alayna Parker Photography and can not be used or reproduced without exclusive permission.

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