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February 13, 2018

How to Choose Colors for Your Brand- Photography Business Education

macbook on white background

When it comes to choosing colors, it’s generally a good idea to follow the “less is more” rule. Choose a main color, a neutral, and then a coordinating color pop.

 

Be sure that your color scheme is in line with your work and your niche.

For instance, if you’re primarily a wedding photographer, you’ll do well with lighter colors like white, gray, pale pink, etc. Keep in mind, though, that your branding colors should match your work. So if you’re more of a moody wedding photographer, those colors are going to contradict what you show your clients. You’d want to choose a scheme along the lines of black, slate gray, eggplant, etc.

Another example is if you’re a lifestyle family photographer. Maybe you’ll want earthy colors like olive green, mustard yellow, and cherry wood grain. However, if you’re a lifestyle family photographer in a coastal city, you’d do yourself a favor by choosing brighter colors like kelly green, sunshine yellow, and a light oak wood grain.

 

And of course, you want to pick a color scheme that you can stick with for the long haul. Rebranding is not something to take lightly! Choose colors that speak to you as an individual and will speak to your business and clients!

 

Working hard, or hardly working? Ready to take your photography business to the next level? Email hello@alaynaparker.com for mentoring information!

 

All content and images in this post are copyright of Alayna Parker Photography and can not be used or reproduced without exclusive permission.

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