A logo is much more than just fonts and colors. It needs to be the visual representation of your entire brand. So choosing one is not something that should be an easy decision!
When choosing your final logo design, you’ll want to have a primary logo. This can be as simple or as elaborate as you want. You’ll also want at least one, if not two, alternate logos. These will be similar in style to your primary logo, but have some stylistic difference- either in shape, simplicity, or font. And then don’t forget a watermark! This is usually just a simple line of text in one of your fonts. This will be great for watermarking photos or marketing pieces!
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