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When and How to Use Your Headshots- Photography Business Education

Now that you have some great new headshots, where should you use them?   Website. Of course it’s always a good idea to have a photo of you on your about page, but don’t forget about other places of your website! You could use them on your contact page, on your blog page, as a […]

April 17, 2018

Photography Business

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Choosing a Photographer- Photography Business Education

Hiring the right photographer for your headshots is a big decision to make! You don’t want just anyone to be responsible for the face of your business. You want someone who you can trust to bring out the best you!   Invest in a photographer with a good reputation. Someone who knows how to pose […]

April 10, 2018

Photography Business

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Infusing Your Brand in Your Headshots- Photography Business Education

As a photographer, you realize the importance of having professional headshots of yourself. Keep in mind that those photos should match your brand! How can you do that?   Choose one or two of your brand colors when it comes to your clothing. Other than your brand colors, the rest of your outfit should be […]

April 3, 2018

Photography Business

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How to Use Your Logo- Photography Business Education

Now that you have a fancy shmancy new logo, where are the best places to use it? The most obvious place is right on the homepage of your website. Many templates have a feature which allows your logo to be seen near the menu navigation. Another place people think of is on business cards along […]

March 20, 2018

Photography Business

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What is a Logo?- Photography Business Education

A logo is much more than just fonts and colors. It needs to be the visual representation of your entire brand. So choosing one is not something that should be an easy decision!   When choosing your final logo design, you’ll want to have a primary logo. This can be as simple or as elaborate […]

March 6, 2018

Photography Business

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How to Infuse Your Brand Colors into Your Images- Photography Business Education

Now that you have your branding color scheme, what ways can you use them throughout your brand’s images? When photographing wedding day details, you could bring along a ring box or ribbon in your branding colors (but always make sure you’re still shooting details using the wedding colors too!) Have a model call for a […]

February 20, 2018

Photography Business

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How to Choose Colors for Your Brand- Photography Business Education

When it comes to choosing colors, it’s generally a good idea to follow the “less is more” rule. Choose a main color, a neutral, and then a coordinating color pop.   Be sure that your color scheme is in line with your work and your niche. For instance, if you’re primarily a wedding photographer, you’ll […]

February 13, 2018

Photography Business

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The Psychology of Color- Photography Business Education

Did you know that color is a very important decision when branding your business? Of course, you know you have to have a signature color or two. After all, what would life be without the little green straw, the red bullseye, or the black and white thickly striped bag?   Choosing colors for your business […]

February 6, 2018

Photography Business

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Branding Professionals- Photography Business Education

So you’ve decided you want to outsource your branding to a professional who knows what they’re doing. Here are two people I highly recommend! B is for Bonnie Designs With Grace and Gold Working hard, or hardly working? Ready to take your photography business to the next level? Email hello@alaynaparker.com for mentoring information! All content […]

January 23, 2018

Photography Business

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Creating Consistency in Your New Brand- Photography Business Education

Now that you have your new brand up and running, where else should you incorporate it? You can use your colors in your packaging. From the ribbons and tissue paper to the thank you note. You can use the elements or flourishes from your logo on your website. You can incorporate your colors in your […]

January 16, 2018

Photography Business

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