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How to Choose Colors for Your Brand- Photography Business Education

When it comes to choosing colors, it’s generally a good idea to follow the “less is more” rule. Choose a main color, a neutral, and then a coordinating color pop.   Be sure that your color scheme is in line with your work and your niche. For instance, if you’re primarily a wedding photographer, you’ll […]

February 13, 2018

Photography Business

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The Psychology of Color- Photography Business Education

Did you know that color is a very important decision when branding your business? Of course, you know you have to have a signature color or two. After all, what would life be without the little green straw, the red bullseye, or the black and white thickly striped bag?   Choosing colors for your business […]

February 6, 2018

Photography Business

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Branding Professionals- Photography Business Education

So you’ve decided you want to outsource your branding to a professional who knows what they’re doing. Here are two people I highly recommend! B is for Bonnie Designs With Grace and Gold Working hard, or hardly working? Ready to take your photography business to the next level? Email hello@alaynaparker.com for mentoring information! All content […]

January 23, 2018

Photography Business

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Creating Consistency in Your New Brand- Photography Business Education

Now that you have your new brand up and running, where else should you incorporate it? You can use your colors in your packaging. From the ribbons and tissue paper to the thank you note. You can use the elements or flourishes from your logo on your website. You can incorporate your colors in your […]

January 16, 2018

Photography Business

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Do You Need a Rebrand or a Refresh?- Photography Business Education

Are you feeling like you need a new look for your business? You have two options: a rebrand or a refresh. What’s the difference? A rebrand is a total overhaul. It’s a new color palette, new fonts, new primary and alternate logos, a new watermark, and it might even involve a name change. Along with […]

January 9, 2018

Photography Business

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What is a Brand?- Photography Business Education

You’ve heard it a million times: You need to build a brand for your photography business. And it needs to be unique and allow you to stand out amongst the crowded sea of photographers. A brand is more than a logo. It’s even more than a logo, colors, and a font. Those things are important, […]

January 2, 2018

Photography Business

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How to Use Gift Cards in Your Business- Photography Business Education

Have you implemented gift cards in your photography business? If not, here are some great ways you can do it! Reach out to past clients and remind them that you offer gift cards Have a special savings on all gift cards purchased between a certain date. Something like 10% or 20% is usually a good […]

December 19, 2017

Photography Business

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What Every Post Needs- Photography Business Education

You work hard on every blog post you write, so maybe you’re confused as to why you aren’t getting flocks of people knocking down your door wanting a photo session. Have you told them what to do? Every blog post you publish should have a call to action. Tell your clients what you want them […]

December 13, 2017

Photography Business

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Marketing and Promotional Wording- Photography Business Education

When it comes to marketing and promotional wording, it can be hard to get your ego in check. You want to seem busy. You want to seem in high demand. You want people to have to have you as their photographer right here and now. But the last thing you want to do is make […]

November 14, 2017

Photography Business

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Copywriting Basics- Photography Business Education

We’re not all naturally good at writing. But not all of us have the budget to hire a copywriter to fancify the  words on our website. So how you can you take your writing up a notch until you’re ready for more help? Follow these tips! Write for your clients, not for you. Who are […]

November 7, 2017

Photography Business

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