Now that you have your branding color scheme, what ways can you use them throughout your brand’s images? When photographing wedding day details, you could bring along a ring box or ribbon in your branding colors (but always make sure you’re still shooting details using the wedding colors too!) Have a model call for a […]

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When it comes to choosing colors, it’s generally a good idea to follow the “less is more” rule. Choose a main color, a neutral, and then a coordinating color pop. Be sure that your color scheme is in line with your work and your niche. For instance, if you’re a light and airy wedding photographer, […]

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Did you know that color is a very important decision when branding your business? Of course, you know you have to have a signature color or two. After all, what would life be without the little green straw, the red bullseye, or the black and white striped bag? Choosing colors for your business is a […]

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We all go through rough patches in our business. Maybe you feel like you’re stuck in a rut. Maybe you’re just starting out and you’re overwhelmed with all the things. Maybe you want to try something new but don’t really know how to get it going. You’re not alone! Let’s schedule a day where we […]

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So you’ve decided you want to outsource your branding to a professional who knows what they’re doing. Here are two people I highly recommend! B is for Bonnie Designs With Grace and Gold Working hard, or hardly working? Ready to take your photography business to the next level? Email hello@alaynaparker.com for mentoring information! All content […]

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Now that you have your new brand up and running, where else should you incorporate it? You can use your colors in your packaging. From the ribbons and tissue paper to the thank you note. You can use the elements or flourishes from your logo on your website. You can incorporate your colors in your […]

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Are you feeling like you need a new look for your business? You can do of two things: a rebrand or a refresh. What’s the difference? A rebrand is a total overhaul. It’s a new color palette, new fonts, new primary and alternate logos, a new watermark, and it might even involve a name change. […]

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You’ve heard it a million times: You need to build a brand for your photography business. And it needs to be unique and allow you to stand out amongst the crowded sea of photographers. But what even is a brand? Well it’s more than a logo. It’s even more than a logo, colors, and a […]

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When you’re ready to launch your business, website, new product, etc., how do you create excitement? One way is to recruit! You can reach out to others in your industry to help you spread the word. Choose people who can get your new idea in front of others you don’t have access to. You can […]

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How do you come across to your potential clients? Does everything you promote scream “salesy?” If someone stumbles on your Instagram or your website or your Pinterest boards, will they feel like all you care about is getting a booking or a sale? Remember to treat your POTENTIAL clients as well as your clients. Don’t […]

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