When you’re ready to launch your business, website, new product, etc., how do you create excitement? One way is to recruit! You can reach out to others in your industry to help you spread the word. Choose people who can get your new idea in front of others you don’t have access to. You can […]

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How do you come across to your potential clients? Does everything you promote scream “salesy?” If someone stumbles on your Instagram or your website or your Pinterest boards, will they feel like all you care about is getting a booking or a sale? Remember to treat your POTENTIAL clients as well as your clients. Don’t […]

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We’ve talked before about making sure you have good copy throughout your website. But let’s take a moment to talk about the type of language you’re using. You always want to sound like you. The last thing you want is for your clients to be somewhat confused as to why you sound different in person […]

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Are you feeling it this fall season? This is the busiest time for us photographers! What if this is your first fall as a business owner, or you’re a seasoned tog just trying to make it to January?! Here’s a little pep talk for you! You’ve got this! But remember to take a bit of […]

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Your clients are the heartbeat of your business. Without them, your business won’t survive. So by all means, treat them more than just a transaction! When you work hard to establish a personal connection with your clients, you become much more than just the person who took their pictures that one time. You become their […]

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I’m sure, like most people, you don’t want to put super personal things online. So where do you draw the line? A good rule of thumb is: don’t put anything online that you wouldn’t tell someone you just met in real life. For instance, I live in a suburb of Columbus, Ohio. But I never […]

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We’ve already talked about making sure you stick out in a sea of other photographers. One way you can do that is on your About Me page. This is a great area to let the true you shine! You can talk about: Your kids Your pets Your favorite vacation spot Your favorite restaurant or a […]

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When it comes to the about page on your website, what should you include? At the minimum, you should have: Professional photos of yourself Where you’re from and what city your work in What you specialize in (weddings, families, newborns, etc.) Share some personal things about your family, your home, your city, your likes and […]

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Are you struggling with an aspect of your photography business? Just getting started and feeling overwhelmed? Been at it for a while and feeling stuck? Wanting to branch into weddings? Let’s have a coffee date! I’ll treat you to coffee at my favorite place ever and you can ask me anything you want, no strings […]

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SEO. Just hearing those three letters makes me want to throw my computer out the window. Anyone else? *hears the rest of the world groan in unison. I definitely don’t know all there is to know about SEO. In fact, I probably don’t even know half of what I should about it. But I do […]

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