I'm a lover of love who is addicted to Starbucks and goes through weekly phases of favorite foods. I'm a wifey to a firefighter and a dogmom to a grumpy Whippet. I love having lunch dates and dream of traveling the world.

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Keeping the Design Simple- Photography Business Education

When it comes to your marketing, printed information, and information on your website, it’s always better to keep the design simple. There’s no need to include a ton of photos or examples of your work. Think about when you go out to a restaurant and look over the menu. When the menu has photo jam […]

July 17, 2018

Photography Business

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Sometimes Less is More- Photography Business Education

When it comes to client information, sometimes less is more. How so? You’ve heard the phrase “Under-promise, over-deliver.” When you’re building your client experience, you’re probably building in things like surprise gifts, handwritten notes, delivery times, etc. But you might not want to be entirely forthright in informing your client what to expect. For instance, […]

July 10, 2018

Photography Business

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Client Information- Photography Business Education

Part of giving a great client experience is always making sure your client knows what’s going on. Keeping them informed and up to date every step of the way helps them build confidence and trust in you. So what sort of information should you be sending your client? The Basic Info When your client in […]

July 3, 2018

Photography Business

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Spoiling Your Clients!- Photography Business Education

You already know that spoiling your clients is a huge part of giving them an amazing experience, but how can you do that? Here a few ways to show them they’re more than just a “transaction” in your business:   Send a handwritten thank you note You could do this after they book with you, […]

June 19, 2018

Photography Business

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Why You Need a Client Experience!- Photography Business Education

I almost feel like this blog post is a waste of my time. OF COURSE you already know you need a good client experience! Mostly because you know how it feels to receive a bad one. But just to help you see all the reasons why a good experience is essential to give, here are […]

June 12, 2018

Photography Business

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Organizing Your Business- Photography Business Education

Everyone has their own system when it comes to staying organized in their photography business. If you’re able to keep up with your client communication, admin tasks, and daily to-do’s, then feel free to stop reading! But if you don’t feel like your business is operating smoothly, read on to see what I use!   […]

May 29, 2018

Photography Business

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My Tools: Edit and Tech- Photography Business Education

Everyone learns differently, and prefers different tools to get the job done. My advice to you is to try a few different things and see what works best for you. There are a lot of programs and software out there, and you’ll find good and bad to all of them. So try them for yourself […]

May 22, 2018

Photography Business

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Accessories and Styling- Photography Business Education

Take a peek into the accessories and styling items I use! Bags Now that you’ve got all that shiny new gear, it’s time to get something to carry it around in! Aka, the fun part 🙂 There are tons of great bag companies out there. And if you’re on a budget, there are good options […]

May 15, 2018

Photography Business

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In My Toolbag: Camera Gear!- Photography Business Education

When I was first starting out in photography, I was so overwhelmed by the different gear options! Canon? Nikon? Sony? And what’s all this F2.4 and F2.8 talk? And what do you mean I need a flash? Now let me just say that I don’t claim to be a gearhead. I personally chose to be […]

May 8, 2018

Photography Business

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In Need of Headshots?- Photography Business Education

If you’re in need of some new headshots, let’s chat! We can grab some coffee, grab some great images, and talk all about our business goals! Working hard, or hardly working? Ready to take your photography business to the next level? Email hello@alaynaparker.com for mentoring information! All content and images in this post are copyright […]

April 24, 2018

Photography Business

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