What is a Brand?- Photography Business Education

You’ve heard it a million times: You need to build a brand for your photography business. And it needs to be unique and allow you to stand out amongst the crowded sea of photographers. But what even is a brand?

Well it’s more than a logo. It’s even more than a logo, colors, and a font. Those things are important, but they’re not everything.

Your brand is the experience you give your clients. The way you treat them, educate them, and interact with them. It’s the way you present yourself and the way you talk about your business. I’d even go so far as to say it’s the way you dress and the way you decorate your home.

So shouldn’t it be easy to figure out your perfect branding style?

Heck to the no.

We’ve all been there. Going through Pinterest like it’s our job and looking for the brands and logos and fonts that stand out to us. But really, what we we should be doing is looking around our life. What colors we’re drawn to when we shop for clothes, what flair and style we think about when we dreaming of remodeling our home, what flowers we’re drawn to at Trader Joe’s, where we go or want to go on vacation, what textures we love, what artwork we’re drawn to.

Look at your life and what fills your life. Create a Pinterest board full of the things you love most, ALL the things you love most. This can be the start of your brand! Look for patterns. Maybe you pinned a lot of blue or blush or white. Maybe you pinned a lot of images that make you feel like you’re in a spa or on vacation in the tropics or sitting by a cozy fire in the middle of winter. Maybe you pinned a lot of images with rich texture or greenery or lace. Pick out the common threads and use them as inspiration for the feel and style of your brand!

Working hard, or hardly working? Ready to take your photography business to the next level? Email hello@alaynaparker.com for mentoring information!

All content and images in this post are copyright of Alayna Parker Photography and can not be used or reproduced without exclusive permission.

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